Of course, you don't arrive at a morally profound motto like "don't be evil" without some serious thought. Here are some of the mottoes that Google tried out and rejected:
- Google! Dance with the devil, but go home before it gets serious.
- Google! We won't commit genocide in most circumstances.
- Google! Don't eat no babies.
- Google! We could do good, but we're like, whoa.
- Google! Begone, demon!
Google! We could do good, but we're like, whoa. is much cooler.
The biggest copyright heist in the history of the world (perpetrated by Google, obviously):
http://www.google-watch.org/umich.html